HELLO!

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I'm Ali, a designer based in Atlanta, GA, and I love creating product designs that really excite people.

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I have a traditional Industrial Design background, with skills in sketching, 3D modeling, rendering, and CMF/graphics, but as I've advanced in my career I've moved into a higher level of influence, setting brand guidelines and advocating for consumer needs and trends. I have a strong sense of user empathy and am adamant about tackling design challenges. My goal is to design with intention, ensuring each product I create delivers real value, stands out in the market, and resonates with consumers.

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In my current role at Coca-Cola, I am Director of Industrial Design on the Global Equipment team. I'm accountable for the design of our equipment fleet worldwide- over 14 million units spanning Freestyle, coolers, dispensers, vending machines, and more. I collaborate with many global teams to bring products to life and am passionate about their success. My responsibilities range from organization-wide influence of strategy & art direction, to hands-on development with engineering & manufacturers, specifying all details of equipment design- CAD, CMF, graphics, and more. 

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Outside of design, I enjoy playing trivia at new spots around Atlanta, going to estate sales, doing pottery, and spending time with my dog, Jimmy.

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